The brief required an identity that engaged the public while focusing on the theme of “Catalyst”. The concept focuses on the relationship between man and the environment. The foundation of design comes down to human beings engaging with the world around them inspiring them
to create. Man as the designer becomes the catalyst, analysing his research to produce a new entity. This analysis which informs the design is part of a process that was broken down into three fundamental design stages: Observation and Extraction/ Research and Analysis/ Innovation.